…and we’re back to the not fun part of the job, making YouTube videos. Today I am talking about all of the new modifications and design updates in the latest canoes. Unlike Instagram where I can just throw up whatever I’m working on that day with a few paragraphs of text, explaining all of this stuff directly to a camera is a pretty merciless process.
I’m sure there’s some people that can just toss out compelling extemporaneous content in a way that really is as relaxed as it seems but that definitely ain’t me.
The problem is that how we perceive video and how we perceive real life couldn’t be more different. In a real life conversation when somebody stumbles or can’t think of what to say next or they’re standing in bright sunshine with glaring light your brain just kind of filters it out and everything seems normal. If you do the same thing on video it’s surprisingly off putting.
So unless you’re a personality wizard the order of the day is at least an hour of dicking around with the lighting and audio, then takes, and retakes, and more retakes until you start to feel like some weird blinded marionette impersonating yourself.
Once you’ve tortured yourself and your camera person long enough then it’s time to grab some B-roll, a quick break, five or six hours of editing, and then an hour or two of flipping through every free and paid music subscription service you can afford to try to find a song you haven’t used 20 times before.
That’s the process on a good day, sometimes you’re three days deep in getting a video done.
It’s worth noting however that the $1.54 that YouTube pays per thousand views really goes a long way towards offsetting the cost of that $1300 studio light.
Unless you happen to be the person who invented the baby shark song, YouTube is just something you have to suffer through if you want to be competitive as a modern day small business person. I like Instagram so much better, it lets me share my work in a way that is so much more comprehensive, efficient and authentic.
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This post was originally featured on our Instagram feed.
See the original post and discussion here.
